Client work
Impact Auto's Newcastle Website
What the Impact Auto Repair site in Newcastle, Oklahoma actually says: sixteen service pages, a facts block, and named towns. No traffic numbers.
Blog / Studio notes
Notes from the studio.
Practical notes on web design, local SEO, and getting a service business found online. Written for owners, not marketers.
Client work
Designing a Website for a 2 a.m. Breakdown
TWB Fleet Repair's old site didn't hide its phone number. It hid the answers. A look at rebuilding a site around the questions a caller actually has.
Studio notes
Welcome to the First Matter Blog
Why we're starting a blog, what we'll write about, and how it connects the digital and physical sides of the studio.